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Why Strategic Imaging

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1. Online Pitchbook Strategic Imaging Approximate time: 5 minutes 2. <ul><li>Jim McClatchey, General Manager </li></ul><ul><li>Steve…
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  • 1. Online Pitchbook Strategic Imaging Approximate time: 5 minutes
  • 2. <ul><li>Jim McClatchey, General Manager </li></ul><ul><li>Steve Schneider, Sales & Marketing </li></ul><ul><li>How we got here (brief version) </li></ul><ul><li>Core beliefs </li></ul><ul><li>How much do you currently utilize direct mail? </li></ul><ul><li>What level of variable do you feel you currently use? </li></ul>Introductions
  • 3. <ul><li>Segment market based on analytics </li></ul><ul><li>Relevancy of message to recipient </li></ul><ul><li>Talk to individuals in bulk </li></ul><ul><li>Better timing </li></ul><ul><li>Flexibility and efficiency </li></ul><ul><li>How well do you market variable data to your clients? </li></ul>Why Variable – The big picture
  • 4. Why Variable – The numbers <ul><li>Static Variable </li></ul><ul><li>Response Rate* 1-5% 6-17% </li></ul><ul><li>Cost per piece** $0.30 $0.42 </li></ul><ul><li>Cost per lead*** $30 $7 </li></ul><ul><li>ROI $47k $258k </li></ul><ul><li>*United States Postal Service </li></ul><ul><li>**9x6 Postcard sample used with STD USPS @ </li></ul><ul><li>***10,000 leads, $500/response, STD USPS @0.25, lowest response </li></ul>
  • 5. <ul><li>More work = more money </li></ul><ul><li>Better results = repeat business </li></ul><ul><li>Better protection from competition </li></ul>Why YOU
  • 6. <ul><li>Difference in focus & methods </li></ul><ul><ul><li>Partnership to improve effectiveness </li></ul></ul><ul><ul><li>Real-time project information </li></ul></ul><ul><li>Capabilities difference </li></ul><ul><ul><li>Exceptional variable abilities </li></ul></ul><ul><ul><li>Every-piece mail tracking </li></ul></ul><ul><ul><li>Press-quality full-color envelopes </li></ul></ul><ul><ul><li>Mail matching </li></ul></ul><ul><ul><li>Low & hi-res variable color Post-It notes </li></ul></ul>Why Strategic Imaging
  • 7. <ul><li>Let us help concept a new project </li></ul><ul><li>Provide an estimate request </li></ul><ul><li>Schedule an in-person visit </li></ul><ul><li>Visit our production facilities </li></ul><ul><li>Give us an order! </li></ul>How do we get started
  • 8. Samples Cedar Falls Utilities 9 x 6 postcard
  • 9. Samples Phantom EFX 8.5 x 11 Flyer
  • 10. Samples HEM 9x12 Full-color Envelope
  • 11. Samples Iowa Laser Metal Pocket Folder Booklet
  • 12. Samples Amy Wienands Whispering Pines 9 x 6 Postcard
  • 13. Samples Starcom Wireless Exercise Sample
  • 14. Samples VGM OTS Health Systems mini-book
  • 15. Samples Strategic Imaging Open House Invitation
  • 16. Samples OPGA Point AOPA Invitation
  • 17. Samples Strategic Media Reggie Schmitt postcard IMB with tracking
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