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Designing Market Space Matrix

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internet marketng - designing market space matrix
  chapter    13 Designing the MarketspaceMatrix  McGraw-Hill/Irwin© 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.    Designing the Marketspace Matrix —   Today’s Objectives    Objectives will be to:  Introduce the Marketspace Matrix  Examine the role of the 2Is across all categories of marketinglevers  Review how the marketing levers are used to establish andmaintain customer relationships  Examine the principles and guidelines firms can use whendesigning the Marketspace Matrix   The Marketspace Matrix  Role of the 2Is Across All Categories of Marketing Levers  How Marketing Levers Are Used to Establish and MaintainCustomer Relationships  Principles and Guidelines for Matrix Design  Conclusion Chapter 13: Designing theMarketspace Matrix
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