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Atif Hussain Resume

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Resume Atif Hussain PDF version of my resume / CV . Marketing Coordinator experienced in Digital Marketing, Advertising, Social Media, SEO, and Business Administration
   Atif Hussain 2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9Cell : 416 420 9739, E-mail: 1 of  3   Objective   To actively contribute as marketing professional using my extensive experience in marketing planning andimplementation using conventional and digital media Specialized Skills and Experience   Result oriented individual with over 3 years of combined experience in marketing, web publishing and eventproject with international companies in multi-cultural environment. Currently, enrolled in University of Torontofor a Certificate in Digital Marketing    Marketing collateral development    Advertising and Communication planning    Lead Generation and Business Development    CMS based Website Dev. / maintenance    Search Engine Optimization    Social Media presence -Facebook, Twitter    Email Marketing / Database Management    Trade Show Planning and Execution    Adobe Photoshop, InDesign    Microsoft Excel, PowerPoint, SharePoint    Written and Verbal Communication    Creative thinker    Detail Oriented and Self Learner    Team player with independent work ability   Accomplishments      Designed website, updated content and prepared marketing collateral for Lifescience Global resulting inannual sales increase of 50% in first year    Created multiple Social Media and Email Marketing campaigns increasing monthly website visits by 20%in the current year    For Bentham Science, used Search Engine Optimization, Pay per Click Ads and Email Marketing to drivetraffic to the company website. With an average 15% annual increase in visitor in the last 4 years    For Bentham Science, developed online centered advertising strategy which reduced print advertisingspending 50% in the last 3 years    For Eureka Science, Designed the complete marketing communication program of 3 internationalconferences Professional Experience      Marketing Coordinator, Lifescience Global Nov 2012 to Present    Event Coordinator, Asiatic Public Relations Feb 2012 to March 2012    Marketing Specialist, Bentham Science Publishers Jan 2005 to Jul 2011    Event Coordinator, Eureka Science Jan 2007 to Mar 2011 Education and Certifications      Degree in Business Administration  Accredited by University of Toronto Iqra University, Pakistan 2004      Certificate in Digital Marketing Management University of Toronto (ongoing) 2013      Certified in Canadian Workplace Essentials Ontario Tourism Education Corp. 2013    Certificate in Sales and Marketing Humber College 2013    Certificate in Digital Marketing Terrabiz , Pakistan 2009   Atif Hussain 2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9Cell : 416 420 9739, E-mail: 2 of  3   Detailed Professional Experience   Lifescience Global 2012 to present Lifescience Global is a Canadian publishing company aiming to offer peer-reviewed research journals covering awide range of academic disciplines. Marketing Coordinator      Managed website maintenance and content uploads on regular basis    Implemented marketing strategy and business development initiatives which resulted in 50% increase insales in 1 year    Designed marketing collateral including logos, brochures, flyers, advertisements for over 50 campaigns    Managed email marketing using mail merge and keyword based data selection for 15 different products    Designed landing pages and reported traffic using Google Analytic of over 100 campaigns    Wrote agreements, business proposals, presentations and customer relationship guidelines    Executed search engine marketing initiatives and managed social media, achieved over 200 followers onFacebook in one year    Used Google Analytics to track  – site metrics including visitors, demographics, best content etc    Provided Customer service and support   Asiatic Public Relations Network Pvt. Ltd. (APR) 2012 (Contract)APR provides public relation services and reputation management services as an agency. It offers its clients acomprehensive range of marketing services aimed at achieving ‘Relationship Excellence’  Event Coordinator (Project Client: Turkish Steel Exporters Association )    Carried out market research through interviewing local industrial buyers of steel    Submitted an Event feasibility report to the CEO elaborating the chances of success for this event    Developed a list of over 500 buyers from within the city and over 3000 buyers across the country withimport interests of steel products    Arranged all pre-conference meetings, coordination and event execution with Turkish Consulate    Collaborated within a team and prepared the event meeting schedule and venue arrangements    Resulted in a successful event with over 20 Turkish Export companies met with more than 50 large scaleindustrial buyers and established trade relations    Compiled and submitted a detailed report on Pakistan’s steel industry, products an d commercial trends   Information Technology Services 2005 to 2011 The Company provided publishing, IT, production and marketing services to international clients. (1)   Marketing Specialist (2005 to 2011)  Project Client: Bentham Science Publishers      Executed marketing plans for research publications and achieved an average sales increase of 15% peryear and product portfolio increased 3 times    Email marketing using permission based contact database and tracking results    Responsible for targeting a niche market through conferences and events.    Researched and established over 200 marketing exchange deal and arranged exhibits in over 50 countriesworldwide annually through agents    Managed company participation in over 25 international trade shows annually    Supervised all shipments and logistics arrangements for marketing collateral to over 200 events annually    Responsible for all arrangements related to Tradeshow bookings, Booth Setup and Teardown    Represented the company in 7 countries managing trade show booths in Europe and Asia    Prepared reports on booth traffic, market research surveys, product presentations and lead generation   Atif Hussain 2702- 4205 Shipp drive, Mississauga, ON, L4Z 2Y9Cell : 416 420 9739, E-mail: 3 of  3      Administered advertising budgets and prepared communication calendar.    Designed and led production of marketing collateral including 100s of print adverisements, brochures,flyers, tradeshow giveaways, PowerPoint shows and banners etc    Wrote advertising content for websites and developed online centered advertising strategy whichreduced print advertising spending 50% in the last 3 years    Used Search Engine Optimization, Pay per Click Ads and Email Marketing to drive traffic to the companywebsite. With an average 15% annual increase in visitor in the last 4 years    Played a lead role in success of inbound advertising sales department with revenue of US$ 20,000 in thefirst year    Helped in developing the telemarketing department offering free trials to libraries, this led to hundreds of trials and later subscription sales worldwide. The department contributed 10% increase in overallsubscription sales in the first year    Prepared press releases and managed distribution to relevant industry magazines and posted on websites    Experienced in using office software including PowerPoint, Excel, Word, Outlook, Publisher andSharePoint (2)   Events Coordinator (2007 to 2011)  Project Client: Eureka Science Ltd. :    Designed the complete marketing communication program of 3 international conferences titles “International Conference on Drug Discovery and Therapy” organiz ed by the company in Dubai, UAE    Used pay-per-click (ppc) marketing through google adwords to exclusively promote events online    Developed conference sponsorship and exhibition package. Helped in achieving the sales target of $200,000 during the first event in 2008    Developed and implemented Standard Operating Procedures (SOPs) for the teams with hospitalityfunctions during event executions    Played an integral role in administrative planning for registration, logistics, transportation and city tourarrangements of delegates including VIPs    Designed marketing campaigns using Constant Contacts and landing pages for registrations
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