From the Amazon.com Associate’s Blog:
“It’s hard for us to believe as well, but back-to-school shopping season is already in full swing. Amazon.com’s Textbook Store is offering spectacular savings on textbooks for your site visitors, and you can earn up to 8.5% by promoting them on your site.
New Textbooks: For a limited time only, your site visitors can save up to 30% on over 100,000 new textbooks. They’ll also receive Free 2-Day Shipping on orders of $200 or more of eligible titles, and Prime members receive a $20 promotional certificate to be used for a future purchase.”
Click Here to Read The Complete Post
I do not feel that a book exchange poses a serious risk to online bookselling. While some customers will use a book exchange over a store, they are generally the customers that are interested in the lowest price possible - not ones interested in collecting a book of beauty.
For book scouts, I believe these exchanges offer a good opportunity to discover previously uncirculated books. While I don’t know the quality of book you’d receive through an exchange, it might be worth looking into.
To take a look at BookMooch.com, click here
AddAll.com is another service that provides a central search for consumers when they’re looking for used and rare books.
You can suggest your online bookstore to their service here: Suggest Bookstore
One a user does a search, it will display the results. When the consumer decides to purchase the book, they are then directed to your site in order to complete the transaction.
I don’t know if this is a free service for booksellers, but it is definitely worth taking a look at. You know me, I can’t see having more people looking at your inventory as a bad thing 
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