From Publishing 2.0:
“Search advertising is probably the most scalable advertising platform in the history of advertising and marketing. But ten years into the promise of the web and new media to transform advertising into an ROI-driven marketing engine, the success of keyword-driven pay-per-click text ads is the exception, not the rule.
The problem is scalability.”
In what they call “A move to simplify financing”, eBay is offering PayPal financing on eligible listings over $50.00 - they are also removing other financing options that are currently available.
From the official release:
“Financing makes it more likely higher-priced listings will close successfully. While shoppers get more spending power, sellers, of course, still get the full payment up front. (The monthly payments are made to the credit issuer, GE Money, not the seller).
What’s changing
We’re going to simplify the program. Starting the week of July 9th the more popular standard buyer financing offer will automatically appear - free of charge - on listings that are currently selling for $50 or more and are from U.S.-based sellers who qualify for PayPal Buyer Protection.
Other financing options will be removed from the site, and sellers will no longer be able to select them during the listing process.”
If you’re not doing this already, I would strongly suggest you add posting your books on free classifieds sites. The more sites you can post your books on the more people who will be exposed to your inventory.
This has even more advantages if you run your own shopping cart as it will further increase links going to your site.
Here are some of the major classified sites:
Post everywhere you can find - regardless of how small the site may appear to be. You never know when you’ll get the right person looking at your inventory.
