“Hard work is the key to successfully selling secondhand books on the Web,” said Hannes Blum, CEO of AbeBooks.com. “Although this profession is relatively new, it requires dedication to build up an online inventory of books and considerable effort to find books ideal for the Internet. We’re seeing a commitment to put more used books for sale online - sellers already offer over 100 million books through AbeBooks so that could expand to 120 million by the end of 2008, which is great news for people who love buying used, rare and hard-to-find books.”

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Having a background in Advertising and Marketing (at one point I was a copywriter - if you can believe my spelling mistakes ), I must say I appreciate ABEBOOKS latest campaign.

The premise is simple, if they do not have the title listed for sale, then it does not exist. To prove their point, they are trying to generate an e-card campaign with witty non-existant book titles. Here are just a couple of examples:

Making Marriage Work By HenryVIII

Whoops, I was wrong By G.W. Bush

1985 Things Are Looking Up By G. Orwell

I think this will generate a significant amount of organic traffic for Abe Books and hopefully give all us folks with our inventory listed there a little boost in our sales

To see or send one of these new e-cards, click here!

If you are in the UK, you may want to take advantage of AbeBooks promotion of free shipping. As an additional revenue stream, I have found adding an affiliate link to a third party bookstore beside books in my inventory a nice way to catch potential customers. If they’re not interested in my volumes - at least they can buy a book from AbeBooks and I will still get a commission

To read more about this promotion, please feel free to click on the link below:

Free Shipping from AbeBooks.co.uk