NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced it has signed a lease agreement to open a new Barnes & Noble bookstore in Cumming, Georgia, which is in the greater Atlanta area. The bookstore, expected to open in April 2008, will be located in The Avenue Forsythe shopping center at the northwest corner of Georgia Highway 141 and Ronald Reagan Parkway. The store will stock close to 200,000 book, music, DVD and magazine titles and include a café serving Starbucks coffee.
Barnes & Noble’s bookselling innovations have established it as America’s top bookseller brand. For the fourth year in a row, the EquiTrend® Brand Study by Harris Interactive® named Barnes & Noble bookstores number one in overall brand equity, which is based on a brand’s strength in familiarity, quality and purchase intent. The new store will feature: