Today’s issue of Shelf Awareness shared some new information from two separate studies.

• 91% of students living on-campus go online every day.
• Price or word of mouth recommendation encourage students to visit a website most.
• Students purchase about 16% of their textbooks online.
• When purchasing online 74% do it from an online store, 31% from the college bookstore’s site, and 5% from a student-created site.

The statistics generally follow those we’ve quoted here. If you take 74 percent of the 16 percent of books bought online, you get 11.84 percent of college textbooks being purchased from a store similar to those where we sell our books.